Lead Count or Lead Conversion?

Which is best? Lead Count or Lead Conversion?

Dealer A closes 30% of 10 leads for 3 sales

  • Most likely handling BOFU (bottom of the funnel) leads
  • The overall performance is great in every step of the sales funnel.
  • Struggling to increase sales count

Dealer B closes 4% of 100 leads for 4 sales.

  • Most likely handling entire funnel
  • Struggling with keeping appointments

Dealer A has 7.5X better lead to sale conversion, but Dealer B sells more cars.

If you look at % alone, Dealer A is superior. But in terms of the end goal, Dealer B has the edge.

What #metrics do YOU use in your #business?

Which #dealership below has the greatest #opportunity?