Which is best? Lead Count or Lead Conversion?
Dealer A closes 30% of 10 leads for 3 sales
- Most likely handling BOFU (bottom of the funnel) leads
- The overall performance is great in every step of the sales funnel.
- Struggling to increase sales count
Dealer B closes 4% of 100 leads for 4 sales.
- Most likely handling entire funnel
- Struggling with keeping appointments
Dealer A has 7.5X better lead to sale conversion, but Dealer B sells more cars.
If you look at % alone, Dealer A is superior. But in terms of the end goal, Dealer B has the edge.
What #metrics do YOU use in your #business?
Which #dealership below has the greatest #opportunity?