How Good Are Your Car Dealership Landing Pages?

Is your dealership using goal-specific landing pages?

I recently realized many dealerships, including you, are using standalone landing pages besides your main website.

You do this because you have a specific need that can’t be met by your website provider’s platform.

These pages’ sole purpose is for you to know who landed on it. That’s all.

I see service promotions, private sales, exclusive/VIP events, new product launches and more.

The problem is 95% of them are slapped together with no conversion science in mind.

But you’re the one driving traffic by spending thousands of dollars on ads and manpower.

Aren’t you tired of that?

Conversion

I got you thinking about the existence of landing pages in the car business.

Just like any part of your dealership, landing pages are simply a series of components placed strategically on a web page.

In our business, there are many ways to convert a potential client of yours. There are equally lots of ways to play the game.

I noted 34 different types of landing pages tactics to convert new, used, finance & service prospects into buyers. And for sure I’m missing a few…

You’ll need:
– a destination (the landing page itself)
– an offer
– a call to action
– a way to gather the information
– someone to answer the request

But more importantly, you’ll need an audience. No traffic = no leads.

But can I just put all those components and cross my fingers?

No. Of course not.