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The best Facebook strategy for branding your car dealership

The Best Way Car Dealerships Use Facebook for Brand Awareness (2019)

December 28, 2018 AutobahnAcademy

How to brand your dealership using Facebook Alright, this post was taken directly from our Facebook Ads Cookbook. It was…

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Posted in: Dealership Marketing Filed under: Brand Awareness, Facebook, Social Media
Should car dealerships outsource their BDC?

Car dealerships: VBDC vs. BDC – Should You Outsource or Not?

December 10, 2018 AutobahnAcademy

When it comes to managing inbound internet leads, we’ve seen everything. From very efficient team to salespeople dumping 1 day…

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Posted in: Operations Filed under: BDC, Process, VBDC

The Best Chat Tools For Car Dealerships (2019)

November 20, 2018 AutobahnAcademy

We all know today’s shoppers are browsing your dealership’s website 24/7. Live Chat LiveChat is a simple and beautifully designed…

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Posted in: Operations Filed under: Chat, Contact at Once, Gubagoo, Live Chat
Should car dealerships use Waze ads to promote their products and services?

Should dealerships use Waze ads?

November 8, 2018 AutobahnAcademy

Since its launch, I’ve been using Waze a lot, way before Google acquired it. It’s a great app with inbred…

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Posted in: Dealership Marketing, Strategy Filed under: Ads, Maps, Waze
Learn how to apply the attribution principle to the automotive dealership business

Why the hell is attribution so important for car dealers?

September 29, 2018 AutobahnAcademy

After a few discussions with some of you, I’ve decided to review the attribution concept in the automotive industry. The…

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Posted in: Strategy
Dealerships sales are much like football

Are you a fan too?

September 10, 2018 AutobahnAcademy

I was watching football last night (I’m a huge NFL fan) with a friend of mine who is in the…

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Posted in: Dealership Marketing, Strategy Filed under: BDC, sales, team
Dealerships have to set clear conquest sales target every month in order to succeed

Do you even care about your targets?

August 11, 2018 AutobahnAcademy

There’s something wrong about the way we set car sales target in our industry. Based on financial forecasts & OEM…

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Posted in: Dealership Marketing Filed under: Advertising, Budget, Conquest, CRM, Internet Leads, New Vehicles, targets

One apple a week keeps the vendors away!

August 9, 2018 AutobahnAcademy

Whoever said “An apple a day keeps the doctor away” was really smart, because it works in the auto business…

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Posted in: Strategy Filed under: CRM, Database, Lead Nurturing, Marketing, retention

Is it the chicken or the egg?

August 7, 2018 AutobahnAcademy

If I can’t get you to see that marketing is the lifeblood of your dealership—of every dealership—then you will waste…

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Posted in: Dealership Marketing

Keep your emails short

August 3, 2018 AutobahnAcademy

As promised I’m sharing another key insight we found analyzing prospect email responses. This post will not follow this rule. So…

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Posted in: Email Marketing Filed under: Email, Follow-Ups, response time

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Recent Posts

  • The Best Way Car Dealerships Use Facebook for Brand Awareness (2019)
  • Car dealerships: VBDC vs. BDC – Should You Outsource or Not?
  • The Best Chat Tools For Car Dealerships (2019)
  • Should dealerships use Waze ads?
  • Why the hell is attribution so important for car dealers?
  • Are you a fan too?
  • Do you even care about your targets?
  • One apple a week keeps the vendors away!
  • Is it the chicken or the egg?
  • Keep your emails short
  • How Good Are Your Car Dealership Landing Pages?
  • Are you still shopping dealership websites based on price?
  • Your opinion doesn’t matter
  • You’re BAD at marketing
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